On-page SEO is the free half, and it is almost entirely writing. What each tag is for, what Google actually says about titles, descriptions, headings...
You are not going to rank for abstract painting, and you do not need to. The searches an artist can actually win, what to do about images and artwork...
Your domain is the one part of your online presence nobody can take away, and it ends up printed on cards, labels and catalogues. How to choose it, wh...
A gallerist gives your site thirty seconds and is looking for reasons to stop. What the scan actually consists of, in order, and the checklist to run...
Most artist websites are built like an archive when they need to work like an introduction. The pages that earn their place, the ones that do not, and...
Your followers are rented and your email list is owned. What that difference costs artists, why a few hundred subscribers beat ten thousand followers,...
Social media is where people discover your work. Your website is where galleries, jurors and collectors decide about it. Here is what a site does that...